The success of a Google Ads campaign can be measured by analyzing metrics such as Cost Per Click (CPC), Click-Through Rate (CTR), Conversion Rate, and Return on Investment (ROI).
Google Ads Keyword Planner is a tool that provides insights into search volume, competition, and estimated cost-per-click. It helps users determine which keywords to target in their ads. It can also help users discover new keywords they might not have considered before.
Negative keywords are words or phrases for which you do not want your ads to be shown. For example, if you are promoting a vegetarian restaurant, you might add "meat" or "steak" as negative keywords to ensure your ads do not appear for those searches.
There is no one-size-fits-all answer to this question, as the recommended budget for a Google Ads campaign will depend on factors such as the industry, competition, and advertising goals. A digital marketing agency or Google Ads expert can help you determine an appropriate budget based on your specific needs and objectives.