1. Consultation: Our PPC management consultants will contact you to gather information about your business, goals, and advertising budget.
2. Research and Strategy: Our team will review your existing PPC campaigns, landing pages, and website performance. We conduct comprehensive competitor and industry research.
3. Management: Our team closely monitors your ad quality scores, conversion data, and costs. We optimize your campaigns for the best results.
4. Reporting: We provide weekly and monthly reports to keep you informed about your campaign's progress. All metrics are disclosed in these reports.
Our PPC experts can review and set up your campaigns within a few hours. Shortly after, your ads will go live. Once the ads are running, you should start seeing results immediately. For new Google campaigns, it may take a few days for Google to begin sending traffic.
No, your existing PPC campaigns will not be wasted. We can adjust and rework them if needed, using analytics to make strategic decisions.
Once live, your ads will appear on the specific platforms we target. Some of the places these ads may appear include Google Search, Google Shopping, Bing Search, and LinkedIn.
There’s no need to worry. Usually, if your daily ad budget is exhausted or if you are searching from a location that is not targeted, the ad will not show. If you need assistance, you can always contact your project manager.
The cost per click varies by project. Your industry, location, and keyword competition will affect the average CPC for your campaign. The CPC can also fluctuate throughout the week. However, our PPC strategists will set expectations at the start of the project.
No, we do not handle your PPC budget. Payments are made directly to the advertising platforms you are using. We set up your accounts and facilitate in various ways, but the payments are made by you.
The expected budget varies based on your goals. Our team usually provides realistic targets in the early stages, considering your budget. The budget can be adjusted depending on the results you seek.
Our PPC experts provide weekly and monthly reports that include the total number of conversions for your campaigns. We track sales, inquiry forms, calls, and chats, among other metrics.
The return on investment (ROI) of an ad campaign is an easy metric to calculate. We will provide you with information on cost/sales lead or cost/sale. If you sell directly, subtract your cost/sale from your revenue/sale and multiply by 100 to get the ROI. For leads, if you know the number of leads that convert, you can use the same formula, replacing cost/sale with cost/lead to calculate the ROI.
